Brumby’s boss quits after carbon scandal
From : News.com.au
By : AAP
Brumby’s bakeries boss Deane Priest has quit over the carbon tax controversy. MR Priest told Brumby’s franchisees in a June newsletter, made public this week, that they should “let the carbon tax take the blame” for price rises.
A spokeswoman for parent company Retail Food Group (RFG) said on Friday Mr Priest had resigned from the group, effective immediately.
“That resignation has been accepted,” she said in a statement.
The comments by Mr Priest, who joined RFG in 2007, were described by its CEO Tony Alford as an “unacceptable error of judgment”.
Meanwhile, a memo to franchisees from RFG’s marketing and innovation director, Tracey Catterall, obtained by the ABC, says the company is planning to “win back the hearts and trust” of Brumby’s customers in a campaign involving newspaper advertisements and social media.
